Araba Beauty was established in 2019 by Marquita Araba Eshun.  A seasoned and savvy Black Female Entrepreneur and business professional, who is extremely passionate about her mission to help women become more confident and fabulous in their skin. Through her love for hair and beauty at such a young age, she knew that she would dive into the industry eventually.  She opened a Hair Salon in her home town of Philadelphia as her start.     Araba Beauty was born out of my frustration with beauty brands that offered sub-par quality and produced dozens of products with hard-to-follow claims. The stylists in my Salon would complain all the time about the quality of the hair extensions they were using especially when compared to the prices they’re paying to source them.

Marquita was inspired  to fill the void in the hair extension industry with a premier, knowledgeable and customer orientated business. With Marquita’s business experience and insight into the world of practical hair extension application and styling, Araba Beauty was born.  After several months of trials and tribulations, Araba Beauty slowly but surely gained a small, but deeply loyal client base.   Our clients are beautiful, glamorous, successful and confident go-getters who are not afraid to express themselves and embrace their beauty and femininity while doing it. We fittingly call them our “BEAUTIES”.

Araba Beauty has aimed to accomplish what no one else could—establish hair extensions as a must-have fashion accessory. Through branding and insightful marketing, Araba Beauty has placed itself in the top-tier of the market and is currently regarded as the go-to company for the highest quality virgin hair extensions. The unique consultation experiences complements their status as a luxury brand. 

Equally important to the Araba Beauty Brand is supporting all women, especially those we interact with — from sourcing to production to you…our “BEAUTIES”.  This is why we take pride in sharing that our 100% Raw Indian Hair extensions are both hand-selected and ethically sourced.  

At Araba Beauty your happiness and satisfaction are at the top of our priority list.  We pride ourselves on our service, and dedication to making your customer experience with us nothing less than the best.   Our Customer Care Center was established to allow Clients to be guided by friendly, knowledgeable Customer Care Liaisons and hair consultants who can work with you every step of the way if needed.  From fielding questions about different hair types and products,  as well as making suggestions on the best fit for your need.  Araba Beauty also offers Customer Care booking capabilities where Clients can schedule zoom calls with a  dedicated Liaison and visually discuss their needs.  Our Team aims to ensure that our Clients always  feel  satisfied and excited for their next look!  From your first set of hair extensions and beyond, we want to ensure the best possible experience and a long lasting relationship with ARABA BEAUTY and through this we are quickly becoming a leader in the human hair industry.